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Competition in the U.S. Energy Industry







transportation sectors, are in a real sense polar cases. In most end uses there is at least some degree of interchangeability among the various products. In these cases, the distinction between the two sources of competition is not as easily made. This is even more so when one considers that, while coal or uranium may not be directly substitutable for fuels currently being used, electricity is at least a potential substitute; and since fossil fuels and uranium can be converted into electricity, all of the fuels are substitutable in an indirect sense.

In any case, the distinction is important because of the policy implications. Actions such as mergers may have different impacts on competition depending upon the type of competition involved. Some activities may be anticompetitive in terms of intrafuel competition but at the same time have little impact on interfuel competition. At this stage, it is necessary to point out that an analysis of market structure must recognize that two types of competition exist, and that policy should be designed to foster both types of competition.

THE ENERGY COMPANY

The energy company concept is a relatively recent development in the primary fuels sector of the economy. An energy company can be defined as a firm with substantial reserve and/or production positions in the various primary fuels areas. Generally, energy companies have resulted from the expansion of oil firms into other fuels. Entry has been accomplished by a variety of ways, including: (1) acquiring fuel reserves; (2) acquiring production facilities; (3) de novo entry into production and/or reserve ownership; and (4) the use of joint venture arrangements.

As a result of this type of expansion, most of the large oil companies in the United States have been transformed into energy companies. The extent of this development is indicated by the evidence presented below in Table 1-1. The evidence indicates the fuels in which each of the 25 largest oil firms have established a position. In addition to coal and uranium, Table 1-1 also indicates the companies with interests in oil shale and tar sands. With current crude oil prices in the $9-10 per barrel range, shale and tar sand production appears to be profitable. The Colony Development group was ready to begin production from shale when mid-continent oil was priced at $3.50-4.00 per barrel. In addition, during January, February, and March 1974, three different groups bid very large sums of money to begin oil production from shale. Oil company activity in other fuels is indicated in Table 1-1. Among the 25 largest oil companies, 18 are involved in oil shale, 11 in coal, 18 in uranium, and 7 in tar sands. These findings, based on a search of trade journals, annual reports, and Moody's Industrials, are subject to some error. However, they are substantiated by the results of a survey conducted by Continental Oil. The results are summarized in Table 1-2.