The results
tend to support the theory, which reasons that the degree of seller
interdependency, as measured by concentration levels, is inversely
related to the strength of competition in a market. While not
universal, the results are impressive in light of the variety of
time periods, profit and concentration measures, and industry
samples used in the different research projects.
This book is
designed to address policy questions concerning the preservation
and promotion of competition in the domestic production of primary
energy. While economic theory is essential to formulating public
policy, Prof. Baumol has noted some inherent limitations of theory
in this role. Theory, according to Baumol, is better suited to the
task of recommending against, rather than supporting, a particular
policy action. This results from the necessity to construct models
which, by their nature, oversimplify reality. Baumol notes that
... since we
have good reasons to suspect the representativeness of the model,
we are not likely to have much confidence in policy proposals for
which it serves as primary justification.
Thus, it is
the nature of model building that weakens the ability of theory to
take a positive position in formulating policy.
In spite of
the weakness of theory, the available evidence linking market
structure to performance has been sufficient to cause U.S.
antitrust policy to take a clear turn toward a structural approach
and away from a conduct approach. The net effect of this change in
relative emphasis is almost certain to produce a much more balanced
antitrust policy.
INDUSTRY
DEFINITION
Concentration
measures are only meaningful if constructed on the basis of
properly defined economic markets. This involves defining product
market boundaries in a manner that yields a close approximation of
an economic market. In addition, the proper geographic dimensions
of the market must be determined. Unless this is accomplished, the
resulting measures of concentration are of little, if any, value in
deducing the strength of competition in a market.
Economic
theory provides some rather general guidelines for establishing
market boundaries. Markets are defined in terms of the degree of
substitutability among various products. An economic market,
properly defined, includes all products considered to be good
substitutes and excludes those products considered to be poor
substitutes for the included products. In more specific terms, two
products belong in the same economic market if a small change in
price (product) causes a significant diversion in a relatively
short time of the buyers' purchases or the sellers' production from
one product to another. Beyond this point, economic theory is
unable to provide additional guidance in defining markets. For
instance, theory can not indicate how substitutable