children of their own. The oldest, a girl, married an
electrician and moved to nearby Maryland. The older son dropped out
of high school and got a job loading luggage at National Airport, a
few miles away. He was shortly promoted to the payroll department,
and his ambitions grew—he enrolled in night classes in public
speaking and salesmanship. In a few years he had established
himself as a real estate salesman and had acquired a white
Oldsmobile convertible. Ten years later he was the manager of a
mortgage finance company and had bought a Lincoln Continental. His
preference for a big, expensive car was explained to his mother:
"He told me that he needed to have a big car for prestige," she
said.
Mr. and Mrs.
M seemed content with their possessions and their station in life.
Mr. M in particular had the manner of a man who had worked hard and
successfully making his way up in a difficult world. The Ms have
come from kerosene lamps and wood stoves to color TV and air
conditioning. Throughout this journey they have bought with care
and hesitation. They have, for example, never bought a home in
northern Virginia though they are saving people and they have now
lived there for over twenty years. They have bought eight cars in
40 years, an average of one every five years, and they have never
bought a new one. They now have a five-year-old Chrysler. Though
Mr. M would have preferred a smaller car that consumed less gas and
cost less to run, he deferred to Mrs. M, who explained that she
insisted on a big car "because I am afraid of those bugs."
The Ms were
asked what they would do if they suddenly had a $5,000 windfall.
Mr. M said, without hesitation, "I'd put it in savings." Mrs. M
said, "If someone gave me all that money I'd buy a stereo for my
grandchildren and put the rest in savings." Then she thought some
more and said, "I'd also buy a blender and then put the rest in the
bank." There are a few things that Mrs. M would like in an ideal
world—a humidifier, for example—but there are other
things she wouldn't take at any price, like a dishwasher. "What
good is a dishwasher?" she said. "You have to rinse the dishes off
anyway so you might as well do the whole job." Mrs. M's daughter
has a different view. "She insists that she couldn't live without
one—she can't understand me."
When asked
for their views about the energy crisis, Mr. and Mrs. M said that
Congress is "mainly responsible for the fuel oil shortage." They
said they would be willing to see a tax added to the cost of
gasoline but only if "they used it on pollution, fine—but not
if they used it for planning or for taking surveys." They believe
that the fuel shortage can be resolved by "everybody being more
thrifty and conserving."
EDWARD
AND MABLE A—INCOME $3,000 OR LESS—MID-CITY, BALTIMORE,
MARYLAND
Edward A was
born around 1908. He is black and he lives with his 57-year-old
wife and 80-year-old mother-in-law in Baltimore. Among those
interviewed he