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The American Energy Consumer







Neither she nor her husband had an idea of the magnitude of the yearly fuel bill. Life in Manhattan, particularly among the affluent, makes great demands on time, and the use of time saving devices is inevitable. Mr. F estimates he works six days, 70 hours a week in the art gallery and that Mrs. F works six days, 30 hours a week. The Fs' extensive travel is always "work related."

The Fs are the richest family interviewed and the one most clearly dependent on the energy consuming accoutrements of the late twentieth century—planes, air conditioning, elevators, and autos (taxis as well as their own).

VERNON AND NORA Y—INCOME $30,000 PLUS —SUBURBAN LOS ANGELES

In spite of the exasperating disappointments, the anxieties, and the fatigue, the Ys are a couple whose dreams have come true. They have come a long way together in a relatively short time and they have a lot to show for it: a handsome house in a Los Angeles suburb (worth $75,000 at a minimum); four automobiles ranging from a Karman Ghia to a Cadillac (on which they put 45,000 miles a year); two sons and a daughter; a swimming pool; an automatic washing machine, electric refrigerator, gas stove, electric clothes dryer; automatic dishwasher; a color TV; central air conditioning; and a stereo.

The Ys, Vernon and Nora, are in their early forties and are affluent. They are city people. They own two houses, but their second home is rented out. Nora is involved in business and feels harassed. The Ys were born poor, and despite their achievements they are not in control of their daily routine. The Ys are concerned with the problems of the age and they have firm attitudes toward the energy shortage and pollution. They blame—with equal fervor—big business, the Congress, and the Los Angeles city government.

They have a feeling that something went awry with their carefully nurtured plan. Mr. Y is the director of nonfoods for the main grocery in a large chain. Mrs. Y remains in their suburban neighborhood where until recently she sold real estate. She stopped because "they wanted me to put real estate number one. I said, `no, my family is number one.' " The two boys, Vernon, Jr. and Joey, go to college, one to UCLA and the other to a local community college. Both plan to be engineers. Their daughter goes to public elementary school.

Their house is in a subdivision of expensive houses. Theirs is the last on a dead-end street. It is a typical California house, one floor and spread out, with a two-car garage, lots of trees and shrubbery, and a large pool out back. The quiet street lined with palms is pleasant even on a hot midsummer day. The street lacks a prevailing sense of neighborliness. A few blocks away, Burbank Boulevard divides the rich from the poor; on one side of the Boulevard are $75,000 houses, on the other, $15,000 cottages. The palms are luxuriant on both sides.