View all Archives -
Environment and Development »
The American Energy Consumer
Almost half
of all households (46 percent) had a radio in 1925 compared with
only 10 percent five years earlier. Many Americans living today
remember sitting around the radio to hear FDR's fireside chats. The
President during 1933 to 1945 addressed the nation by radio. There
was no TV. But by 1973 virtually every home had television (Table
1-3). The electronic boom alone opened channels of communication
from coast to coast and became a primary educator and
advertiser.
Advertisers
in the twenties used the wireless to sell proliferating electrical
appliances and kitchen aids. A radio sales training feature of
1922, urging dealers to promote electrical appliances as gifts,
used the slogan "many a June bride-elect hopes to become a wife
electrical this year." Small appliances were the only ones reaching
many homes then—irons and vacuum cleaners, for instance. Very
few households had a refrigerator, an appliance that is in
virtually every home now. Fewer than 8 percent had clothes washers
in 1922, whereas almost 80 percent do today (Table 1-4).
By now,
Americans know that the energy boom that revolutionized ways of
living in a single generation has not been an unmixed blessing. It
has caused blemishes on the land and shore, unhealthy air and
water, paved the countryside and cities alike with highways,
streets, and parking lots—all clogged with cars—and
introduced us to brownouts and blackouts. Planning to avert these
conditions has been delinquent and disjointed. But regardless of
where the
Table 1-3.Percent of Households with
Radio and TV, Selected Years, 1923-1973
| Year |
Radio |
TV |
| 1923 |
2 |
0 |
| 1925 |
10 |
0 |
| 1930 |
46 |
0 |
| 1935 |
67 |
0 |
| 1940 |
81 |
0 |
| 1945 |
88 |
|
| 1950 |
93 |
9 |
| 1955 |
96 |
64 |
| 1960 |
95 |
87 |
| 1965 |
100 |
92 |
| 1970 |
100 |
96 |
| 1973 |
100 |
97 |
| Source: Prepared by
the Washington Center for Metropolitan Studies from U.S. Bureau of
the Census, Historical Statistics of the U.S., Colonial Times to
1957; and Continuation to 1962 and Revisions, Series A242 and R
97-98; Statistical Abstract of the U.S. 1972, Tables 50,
803, and 1162; 1969 Table 1088, 1968, Tables 743 and
1097, and 1965, Table 729; and the Washington Center for
Metropolitan Studies' Lifestyles and Energy Surveys for
1973. |