campaign called "Born to Learn." It features photographs of irresistibly charming babies with a text explaining the program and inviting parents to participate. The center is also distributing a video to all Missouri hospitals with maternity facilities and prenatal clinics. Funded by St. Louis's CPI Corporation, the tape opens with a doctor handing a baby to a parent. All these efforts supplement such tested marketing methods as the distribution of brochures and flyers, the airing of public service announcements, and the continual struggle to get the program and the issues it addresses discussed on television and radio talk shows.

Participants in many PAT programs include unwed, teenage mothers and pregnant teenagers. Directors of the PAT program in Missouri's Meramec Valley School District estimate that the high school dropout rate among teen parents fell to zero during the 1987-88 school year, largely as a result of formation of a group called TAMOS, Teenage Moms. In previous years, eight to twelve girls had quit school annually because of pregnancy. Besides giving teens the same kind of support it offers other parents, the Meramec Valley program counsels young mothers and fathers about how to deal with their own parents, advises them about parental legal rights, and helps them get health care for themselves and their babies.

With parent education institutionalized in Missouri, Education Commissioner Mallory established the National Center for Parents As Teachers at the University of Missouri at St. Louis. Mildred Winter became the center's first director. Its advisory board includes Missouri officials, long-time PAT supporters, and nationally recognized scholars in education. Among the latter group is Dr. T. Berry Brazelton of Harvard Medical School, who has helped the center revise lesson materials for parent educators. To strengthen the PAT program the center conducts training institutes for teachers and administrators in Missouri. It also oversees the "export" of PAT's approach, offers training to people from outside the state, and assists visitors who wish to observe home visits and other PAT activities.