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Innovating America







The Shaker Heights neighborhood associations used their modest financial resources to attract white families willing to move into three South Shaker neighborhoods, and later those groups provided small, below-market loans to help whites purchase houses there. The private, nonprofit Shaker Communities Development Foundation actually bought houses in the rapidly changing Moreland neighborhood in hopes of selling them to white families. The effort did not succeed in maintaining racial balance. Moreland is now predominantly black and is still a working-class community.

A NEW MUNICIPAL AGENCY

In the mid-1960s it became clear that a group of volunteers could no longer sustain the level of effort needed to prevent their neighborhoods from becoming resegregated. In 1967 the group asked the school board and City Council to form a new municipal agency, primarily to recruit white buyers for changing neighborhoods.

Creation of a city agency would make these activities official functions, not just private manifestations of civic concern. The proposal triggered much of the same kind of soul-searching that preceded the formation of the voluntary coalition. Was it right, in the interest of promoting and maintaining racial diversity, to show housing to whites and not to blacks in neighborhoods threatened by resegregation?

Tom Webb, then a Shaker Heights city councilman, described the council's approach, "It was our premise that this was not a black issue but a white issue. We were not trying to keep blacks out. The problem was not blacks moving in but whites moving out."

The city and schools established a Housing Office with a budget that reached $200,000 in 1982 and more than $500,000 in 1990. Funds on that scale were needed, proponents argued, to counteract what was widely viewed as a tendency by real estate brokers to practice "racial steering"—showing homes in some neighborhoods only to blacks and homes in others only to whites. Real estate brokers operating in Shaker Heights denied that they were engaged in such practices.

The Housing Office competed for real estate listings in racially changing neighborhoods, and it particularly sought out white families to whom it could show the houses in those neighborhoods. Perhaps because it operated on the assumption that few black families could afford homes in North Shaker, where prices then often exceeded $250,000, the agency seldom looked for opportunities to perform the same service for blacks who might be inclined to move to predominantly white neighborhoods. The given rationale was that blacks were underrepresented neither in Shaker Heights as a whole nor in its school system.