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Ford Foundation Annual Report 1969







Public Broadcasting

Although the Foundation continued to be the largest single source of support for public broadcasting, this year saw the full-scale emergence of another agency that is assuming a position of leadership in the field. The Corporation for Public Broadcasting, a non-profit, independent agency chartered by Congress in 1967, completed its first full year of operation and established itself as the national spokesman for public broadcasting. The Foundation collaborated with the Corporation on a number of phases of public broadcasting, varying from programming to the interconnection of stations.

A major barrier to full development of public television was reduced with the achievement of lower rates for regular prime-time national interconnection (see inset, page 51). To sustain the momentum of this step toward a permanent national network for public television, the Foundation made several grants. It gave $970,000 to the Corporation for long-line interconnection costs and other expenses of program origination services in New York, and for charges for time delays to the Rocky Mountain and Pacific time zones.

To help support a properly equipped public television delay center on the West Coast, a $683,000 grant was made to Station KCET, Los Angeles. Except in special circumstances, the time differential between Pacific and Eastern zones requires a three-hour programming delay. The new delay center is flexible enough to record programs in black-and-white and color and to originate transmission of regional programming.

Another series of grants concerned new national programming opportunities created by nightly interconnection. National Educational Television (NET) received $150,000 for a Special Projects unit to provide immediate, indepth coverage of events not normally or adequately covered by television. Among the specials produced by combined Washington and New York staffs were analysis of President Johnson's farewell address by some of his former associates, Congressional hearings on television violence and the antiballistic missile, and United Nations sessions on the Middle East crisis.

The Foundation, in conjunction with the Corporation, gave additional support to interconnected Sunday night programming, after the conclusion of the two-year Public Broadcast Laboratory experiment in May. The Foundation granted $700,000 and the Corporation, $300,000, to NET for "Sounds of Summer," a series of telecasts of music festivals originating in the United States and abroad. The fall and winter schedule, with $2.4 million contributed by the Foundation and $1.2 million by the Corporation, includes "The Advocates," a weekly forum for controversial public issues, and a widely acclaimed British dramatic series, "The Forsyte Saga."

In response to the Carnegie Commission on Educational Television's recommendation for recruiting additional talented personnel into public television, the Corporation for Public Broadcasting Distinguished Fellowships were established with a $250,000 grant from the Foundation. Recipients will be men and women with experience in network broadcasting or journalism.

The Foundation also supported a study by the Corporation on the role and development of public radio. Published recommendations cover funding, reallocation of space in the frequency spectrum to institutions that developed too late to obtain educational radio channels, and creation of