Humanities and the Arts
In addition to continuing its regular national program of
support for the creative and performing arts, the Foundation this
year took three major steps on which long-range planning had been
under way for several years:
-
a
nationwide survey of the economics of nonprofit performing arts
organizations;
-
a program
of cash reserve grants to enable performing arts groups to
eliminate accumulated operating losses and create a capital reserve
fund;
-
support of
the long-range training resources of first-rank conservatories of
music.
The
Foundation also continued assistance to a small number of
leadership groups in the arts to consolidate their operations.
Since 1957
the Foundation's regular program in the arts has emphasized the
development of individual talent for professional careers in music,
theater, and the dance, and the strengthening of key artistic
groups and institutions through which that talent may be displayed.
Support has also gone to experimental projects and demonstrations
that show promise of revealing new artistic dimensions or setting
higher standards in the whole art field concerned. The
Foundation-wide commitment to enlarging opportunities for
minorities is reflected in grants to further the professional
development of artists from minority groups.
Support for
humanistic scholarship is given at the postdoctoral level through
grants to the American Council of Learned Societies (ACLS).
Assistance to the ACLS programs of postdoctoral fellowships and
grants-in-aid to scholars began in 1956 and now totals $16.5
million.
ECONOMIC SURVEY
To obtain
more accurate data for performing-arts managers, for potential
donors, public and private, and for all those concerned with public
policy about the arts, the Foundation this year commissioned a
searching survey of the economics of the nonprofit performing arts
in the United States. The lack of systematically compiled and
comprehensive financial data has long handicapped performing arts
managers trying to appraise their own current economic situation
and plan rationally for the future. Furthermore, actual and
potential supporters need a clearer notion of how the performing
arts are financed, why they cost what they do, and how these costs
are met. One of the premises of the survey is that such information
is essential to the development of an effective national policy for
the arts.
The survey,
which is scheduled to be completed and published in 1972, includes
a financial history and analysis of some 200 nonprofit professional
groups in the theater, opera, symphony, and dance. A long
questionnaire solicited detailed information on each group's
income, earned and contributed, and expenses of all kinds for each
of five years ending with the 1969-70 performance season. The data
bank thus established is to be updated each year; updating through
the 1970-71 fiscal year has already begun.
A separate
market study is being conducted in twelve cities to determine
actual and potential audience size and interest.
The survey
is being conducted with the help of experienced economists and
systems analysts. The audience survey is being carried out by a
market research firm. Some 8,000 interviews will be analyzed to
learn, for example, what factors affect people's decision to buy or
not to buy tickets.
CASH
RESERVE
A new
program consisting of "cash reserve" grants was designed to attack
the recurring economic problems of most performing arts groups in
the United States. Chief among these are accumulated operating
losses, a chronic shortage of cash to meet current expenses, and,
because of inadequate capital, a crippling inability to plan for
future seasons. Money from contributions, subscriptions, or the box
office comes in irregularly, leaving critical periods when there is
a lack of cash to meet payrolls, rehearsal costs, or other current
financial obligations. Although some companies are able to raise
emergency funds, others must borrow on a short-term basis to bridge
the gap. These debts must be paid out of subsequent
income.