The
Foundation's twenty-year support for public broadcasting passed the
$200 million mark in 1971. The objective has been to help build a
first-rate public broadcasting service as an independent source of
information, entertainment, and discussion reflecting the variety
of interests and opinion in the United States.
Although
the Foundation continues to be the major single source of private
aid to non-commercial broadcasting, it works closely with the
Corporation for Public Broadcasting (CPB), which is now the central
element in the field. CPB, established under the 1967 Public
Broadcasting Act, was funded by Congress at $23 million in fiscal
1971, far below the level recommended by the 1966 Carnegie
Commission Report on Educational Television. Other elements of this
system are public television stations, including major production
centers (in New York, Boston, Washington, Los Angeles, and San
Francisco), and a national distribution system called the Public
Broadcasting Service (PBS), which is a membership corporation of
public television stations. PBS schedules and distributes programs
produced by station-based production centers. The centers are
funded by CPB and by the Foundation.
The
Foundation also continued this year to support local news and
community affairs programming, research on the public television
audience, and the study of such telecommunications issues as the
implications of cable television.
PROGRAMMING
The central
challenge in public broadcasting is to develop national programming
that is diversified, balanced, and professionally produced. The
production centers and the national distribution system, PBS, work
together toward this goal.
Prior to
the 1971 season, the Public Broadcasting Service invited individual
production centers to submit a list of program ideas. After the
choice of programs actually to be produced was agreed upon by PBS
and production center staffs, PBS arranged a national schedule and
submitted it to funding agencies, principally CPB and the
Foundation, which provided funds to the centers to produce the
programs. This year a total of twenty-two
organizations—twenty-one stations and the Southern
Educational Communications Association—provided programming
for public television.
Foundation
support for the Educational Broadcasting Corporation in New York,
which operates the largest national production center, included $8
million this year, principally for national programming; the center
also received $4 million from CPB. The New York center provides PBS
with 156 hours of new programming a year, an average of three hours
a week, including at least fifteen hours of special-events programs
and five hours of children's programming. The Children's Television
Workshop, producers of "Sesame Street," continued to receive
support through the Foundation's Office of Public Education (see
page 45).
The
Foundation made grants totaling some $1.7 million to other
station-based production centers, in Boston, Los Angeles, and San
Francisco. These funds were matched by $2.7 million from CPB. Among
the programs produced were Boston's "Evening at Pops," with Arthur
Fiedler, and "The Advocates," a weekly courtroom-style debate of
both sides of a controversial issue. New programs included
"Boboquivari," a musical series.
The
Foundation also granted $400,000 for the second season of plays
produced by Hollywood Television Theatre of KCET, Los Angeles, and
$520,000 to enable NET Opera to continue for a second year. A
$79,605 grant to the Greater Washington Educational Television
Association (WETA) supported the interview series, "Thirty Minutes
With...," conducted by Elizabeth Drew, columnist and political
affairs analyst.
Foundation
support for local news and public affairs programming focuses on
the "Newsroom" format, which originated in San Francisco during a
newspaper strike in 1968 and was later adapted by public television
stations in Dallas, Pittsburgh, and Washington, D.C. The nightly
programs feature critical analysis of events by
experienced