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Ford Foundation Annual Report 1971







reporters. Assistance to Newsroom programs in these four cities totaled about $2 million this year.

Public affairs and local news shows by public television stations in Boston and Connecticut were also assisted, and the Foundation granted $1.2 million for WNET, New York, to develop a daily news program that will concentrate on coverage of the New York metropolitan area.

The Foundation continued partial support, with CPB, of WJCT-Jacksonville's "Feedback" with a grant of $125,000. The program involves various groups of the city in discussion of governmental and community affairs, either through telephone call-ins or a two-way mobile hookup that enables citizens in different parts of the city to offer on-the-spot, televised comment.

RESEARCH AND DEVELOPMENT

To extend the public's awareness of the quality and diversity of public television programming, the Foundation this year gave the Public Broadcasting Service a $1 million supplement to continue and expand a national advertising campaign. Funds were used to publicize such new programs shown through the PBS distribution system as the productions of Masterpiece Theatre ("The First Churchills," set in seventeenth-century England, Henry James' "Spoils of Poynton," and Dostoevsky's "The Possessed"), the full-length plays of Hollywood Television Theatre ("Big Fish, Little Fish," "Poet Game," and a reshowing of the award-winning "Andersonville Trial"), and "The Turned On Crisis," a special series on the problems of drug abuse.

In an effort to learn more about the audience for public television, a grant to CPB covered partial costs of a study of audience attitudes. When this survey was finished, $50,000 was allocated for analyses of the impact of public television, including its possible effects in particular communities.

The Foundation granted funds to KQED-San Francisco to investigate new sources of income to provide a firmer revenue base for local public television stations. Among the possibilities being studied are investments in real estate—for example, in an office building that could also house KQED's studios.

GRANTS-PUBLIC BROADCASTING:

The first column shows grants approved in 1971; the second, payments on new grants or grants approved in earlier years. The original amounts and dates of earlier grants that were not fully paid at the beginning of fiscal 1971 are given in brackets [] after the names of grant recipients.

Grants Approved (Reductions) Payments (Refunds)
PRODUCTION
Chicago Educational Television Association (WTTW)
Production of the series "The Black Experience" $25,000 $25,000
Community Television of Southern California (KCET-Los Angeles)
Hollywood Television Theatre [$356,000-1970] 400,000 199,600
Educational Broadcasting Corporation
National Programming Council for Public Television 49,100 49,100
NET Opera Project 520,000 520,000
Greater Washington Educational Television Association (WETA)
Interview series, "Thirty Minutes with..." 79,317 79,317
KUAT-Tucson (University of Arizona)
Evaluation and production of "Fiesta" [$91,800-1969] 9,300
Local news programming
Bay Area Educational Television Association (KQED-San Francisco) [$700,000-1970] 500,000 700,000
Community Television (WJCT-Jacksonville) [$175,000-1970] 125,000 150,000
Connecticut Educational Television Corporation 50,000 50,000
Educational Broadcasting Corporation (WNET-New York) 1,200,000 1,200,000
Greater Washington Educational Television Association (WETA) [$449,145-1970] 1,200,000 1,349,145
Metropolitan Pittsburgh Educational Television (WQED) 500,000 458,326
Public Television Foundation for North Texas (KERA-Dallas) [$500,000-1969] 666,000 620,100
WGBH Educational Foundation (Boston) [$250,000-1970] 137,500 250,000
National programming
Bay Area Educational Television Association (KQED-San Francisco) [$500,000-1970] 500,000 550,000
Community Television of Southern California (KCET-Los Angeles) 500,000
Educational Broadcasting Corporation (WNET-New York) [$6,560,000-1970] 8,000,000 7,500,000
WGBH Educational Foundation (Boston) 769,000 231,000
Program distribution
Chicago Educational Television Association (WTTW) 17,235 17,235
Community Television of Southern California (KCET-Los Angeles) (74,647) (74,647)
RESEARCH AND DEVELOPMENT
Academy for Educational Development
Study of communications media and policy 10,000 10,000
Bay Area Educational Television (KQED-San Francisco)
Analysis of audience survey data 2,046 2,046
Study of possible new sources of income for stations 40,000 40,000
Corporation for Public Broadcasting
Advertising and promotion for PBS [$2,028,000-1970] 1,000,000 2,778,000
Fellowships for public broadcasting personnel [$250,000-1969] 84,138
Study of public broadcasting audience attitudes 40,000 40,000
Massachusetts Institute of Technology
Study of the first decade of satellite communications 25,000
Public Television of South Central Pennsylvania (WIFT-Hershey)
Acquisition of encyclopedia of 1,700 short films [$25,000-1970] 25,000
Symposia on children and television
Action for Children's Television (ACT) 5,000 5,000
Joseph P. Kennedy, Jr., Memorial Hospital for Children [$5,000-1970] 5,000
TELECOMMUNICATIONS ISSUES
Corporation for Public Broadcasting
Participation in the FCC's domestic satellite proceeding 50,000 50,000
Total grants, Public Broadcasting $16,335,551 $16,922,660

FOUNDATION MANAGED CHARITABLE ACTIVITIES are administered directly by the Foundation rather than by grantees. The first column shows activities approved during fiscal 1971; the second, total 1971 expenditures for activities approved in fiscal 1971 or earlier.

Authorized (Reductions) Expenditures
Audience research $ 50,000 $ 42,819
Rand Corporation study on CATV 18,000
Studies of communications issues and developments 162,893
Total Foundation Managed Charitable Activities, Public Broadcasting $ 50,000 $ 223,712